I got to spend some time with the people at MTMC, the company behind one of the biggest marketing campaigns of the last few years.
I asked MTMC CEO and founder Josh Green to explain what the company stands for and how it can help you stand out in a crowded market.
“When you think of MTMC as an advertising company,” he says, “you think of ads that are targeted at millennials and millennials-only.
But MTMC is a brand that has been around for over 50 years.
Its brand is built on the foundation of brand and product.
It has been that way for 50 years.”
So it’s no surprise that the MTMC team has been thinking about what to do with its marketing budget for years.
In fact, MTMC had already launched the MTM ad campaign in 2009, with its ad agency BlueSky, before it was acquired by the marketing firm CAA.
“MTMC is the only agency that I know of that has a budget that is a percentage of their clients’ revenue,” Green says.
“So the budget for advertising is a very small part of our revenue.
That’s a pretty big chunk of our budget.”
Green says the budget is very competitive.
“A big part of the reason that we were able to do this is that we have a great team of people and we are really competitive,” he said.
“We have a budget and we have the right people.”
The MTMC ad campaign launched in June 2016, with ads targeting millennials, millennials- only and a group of young people in particular.
The goal was to create an identity that would give the agency’s clients confidence that their brands were authentic and that they had the best product and service.
The campaign had a $3.5 million budget, which meant that only 50 percent of the ad budget went to the actual campaign itself.
Green says that while the campaign didn’t have a lot of success, it did create an awareness of the brand, and helped build trust in the brand.
“Our clients are excited that we are using our brand and their brand is really authentic,” he explains.
“It’s not just an advertisement, it’s a brand.
And our clients are really excited that it’s working.”
Green believes the MTMs brand is also growing.
“I think millennials and the millennial generation are the most engaged and engaged group in the world, and they’re the most willing to share their opinions online,” he adds.
“And we’re a part of that.
We’re a brand on the Internet.
In 2015, MTM launched a new ad campaign for young people called ‘Get Young,’ aimed at the millennial audience. “
One of the great things about the MTMT brand is it’s very authentic,” Green adds.
In 2015, MTM launched a new ad campaign for young people called ‘Get Young,’ aimed at the millennial audience.
The MTM ads included a lot more than just millennial voices, such as young women, young men and young men who are in their 20s or 30s.
The ads also included an endorsement of a new iPhone.
“The whole idea is to make sure that millennials are seen and heard in their voice and that you can hear their voices,” Green explains.
The ad campaign was a success, and by the end of 2017, MTMs ads were running in the U.S. and other countries.
In 2018, the ad campaign had more than 1.8 million impressions on YouTube and 1.1 million views on Facebook.
The new ad program also saw MTMC get an unprecedented amount of visibility on social media, as well as a huge increase in traffic.
“There’s definitely been an increase in the engagement that millennials have seen from the ads that we’ve put out,” Green said.
Green said he’s excited about the future of MTMs.
“They’re starting to build the identity and the brand of the millennial,” he told me.
“Now we’re really excited to see what we can do with that.”
Green is also optimistic that the Millennial generation is going to embrace MTMC’s brand.
But that’s just the beginning of the company’s marketing efforts.
Green believes MTMC can help brand itself to people that are still in their early twenties.
“My vision is that MTMC will be the poster child for millennial identity,” he tells me.