The NHL has unveiled its annual rankings of the top advertising companies, with the most recent one coming in at number three, ahead of the NHLPA and NHL Network.
The league released the rankings today, which include information on revenues, revenue growth, advertising spend, advertising technology, advertising partners, and media distribution and licensing.
The rankings were compiled from the information from Nielsen’s global advertising ratings, which are also available on the NHL’s website.
“The NHLPA is honored to work with our partners at the NHL to provide this year’s rankings,” said NFL Commissioner Roger Goodell.
“Our partners have helped us build a world-class league and we look forward to seeing how the rest of the sport responds to the latest ranking.
The NHL and the NHL Players Association are committed to working with the NHL, its players and their fans to deliver the best possible experiences for our fans and advertisers.”
The NHL also released a list of the most innovative brands that have emerged in recent years.
The top three on the list are the following:The United States’ leading online marketing agency, Red Dot Advertising, topped the list, with its innovative online campaign, “It’s You, Not Them.”
The ad agency, which has been helping brands with digital advertising since 2009, was the first to release the campaign, which was a huge success, according to Red Dot’s executive director.
“I’m honored to be included in this year the Red Dot Ad Agency Top 100 list,” Red Dot co-founder and president, Jon Mankiewicz, said in a statement.
“With the rise of social media and social media marketing, we see that the best digital advertising strategies and campaigns can be tailored to the specific needs of every brand, and the Red Dots digital campaign really shows this.”
In terms of social influencers, Twitter was also ranked as the most influential brand in the world, ahead only of Amazon.com, according a survey conducted by Nielsen.
The next most influential brands in the United States were Facebook and Twitter, which received votes from 7,922 respondents.
The two brands, along with Google, also received a total of 4,069 votes.