Google’s AdWords unit is now receiving a $1.9 million infusion from the Silicon Valley-based ad technology company Ahmedabad.
The funding will go toward “updating and enhancing its core product, including infrastructure and technology,” the company said in a statement.
Google has also announced it is launching a new ad tech business, AhmedaAd, which will focus on digital advertising.
The company will work with the tech company’s ad tech operations in Europe and the US to “provide an efficient and reliable platform for ad-supported advertising,” the statement said.
Ahmedad will also work with Google’s technology team to build and scale the company’s advertising infrastructure in India.
The new funding will be used to expand Ahmedabot’s existing ad tech workforce, it said.
Ahmedabad’s acquisition is the latest move in the search giant’s search-driven ad tech ecosystem.
Ahudabad, based in Silicon Valley, is a $300 million, spin-off of a technology company spun out of Google’s parent company, Alphabet, in 2014.
It has offices in the UK, Singapore, Singapore and the United States.
Ahudabad recently hired three more employees as part of its search-centric ad tech strategy, Google said.