FreeWheel has made a name for itself by taking on some of the biggest names in the advertising industry, including Coca-Cola, General Motors, and PepsiCo.
In a new ad, FreeWheel’s CEO, John Pascall, says the company has been “trying to help everyone find jobs where they can have the dignity, self-esteem, and freedom they deserve.”
Pascalls is best known for his work at PepsiCo, where he helped the company develop the first “drink-driving” robot, a machine that can help drivers avoid dangerous road conditions and avoid hitting pedestrians.
But Pascals first company, Free Wheel, started in the early 1990s and has grown into a market leader in the industry.
The company’s slogan: “We do it for you, and we’ll do it better than you.”
“We have the best technology for helping people find work,” Pascalla says in the ad.
“It’s the best thing we’ve ever done.
You can’t do it.
It’s the way of the future.”
“FreeWheel” is a play on the phrase “freedom,” and Pascallas is the company’s president and CEO.
FreeWheel started out in 1994 with two goals: to help workers get the dignity they deserve, and to help them find jobs they would be happy to be in.
Pascalled his own company for not having the right people in place to help, Pascalels company eventually grew to more than 1,400 employees, and today employs over 3,000 people across 25 countries.
“Our mission is to give people dignity, and self esteem,” Pascalas CEO said in a press release.
“That means helping people to build careers they are proud of, and creating a work environment that’s fair and equal for everyone.”
FreeWheel advertises its free training to help employees find jobs.
The ad is a new campaign from FreeWheel, which launched a new, new campaign this week that uses Pascallo as its brand ambassador.
“We want to build a more positive future for everyone,” Pasall said in the press release, “and we will continue to do what we can to help.
We look forward to sharing our vision for a better future with our employees.”
Free Wheel is one of the companies to make the jump from the old ad-buying model to a new approach.
Other companies that have jumped on the bandwagon include American Express, Staples, and the United Way.
Pascall says he expects his new campaign will reach 1 million people over the next few weeks.
The new campaign is set to launch on Monday.