We’ve seen a lot of ad tech companies and ad industry groups attempt to create a better experience for users by adding in “better” features that don’t actually add anything to your ad.
It’s easy to see why they’d be interested in adding some of those features.
However, if you’ve used an ad-supported browser for a while, you probably have a fair bit of experience with browser extensions and add-ons, and most ad tech users will likely agree that extensions and plugins are a very good idea, even if they aren’t very useful or effective at the time.
So, what does that mean for advertisers?
Well, for one, you should consider how to write your ads so they’re easier to understand and less confusing to users.
The answer to that is probably to think about the user experience in terms of the ad tech industry’s “user experience architecture” (UXA).
This is the basic architecture that the ad technology companies and other ad tech players use to describe how they design their own advertising.
In the case of extensions, extensions are generally designed in terms, such as how easy it is to add new elements or add filters.
This can help to understand what users will want and why they might want to use an extension.
In contrast, extensions that add more functionality (such as advanced filters or features) can be described in terms that make the extensions more “complicated” for users.
It can also help advertisers to distinguish between extensions that do add useful functionality and extensions that just add clutter.
Extensions and plugins, as well as ads that are placed on websites, can also be described as “user interface elements” in the UXA.
Extensions can have a wide range of functionality, but extensions that aren’t user-friendly are not likely to make a lot more money.
Ads that use add-on functionality or add-to-script functionality are likely to earn more money than those that don