The media loves its coverage of President Donald Trump, which is to say it loves to make a lot of money from it.
And the money is making a lot more money than the country.
The money is coming in from media outlets and political action committees (PACs) that have used their influence to support Trump in a bid to elect Trump in 2020.
The money has already paid for a record number of ad buys for the 2020 election, with $1.4 billion spent by Trump’s political action committee alone, according to the Center for Responsive Politics (CRP).
That number includes a record $1 billion spent in ads run by the RNC during the election, and more than $800 million spent by pro-Trump Super PACs.
The ad spending by Trump PACs and the RNC are just the latest examples of how the media has been feeding its political agenda, and the new media boom is the result of a long-standing and growing trend, according for example to Columbia Journalism School professor of media studies and policy, David Broockman.
“The news business is in a kind of bubble, and there are a lot less people and outlets who can afford to be so politically engaged,” Broockmann told Al Jazeera.
“And so what the media does is it feeds the bubble.”
A political bubbleThe bubble is the point at which media outlets are able to pay for ad time, which gives them access to new audiences.
And so the media is able to reach a larger number of people, Broockson said.
“It’s the perfect example of how a bubble can become a democracy,” he added.
“Because if you get too big and too popular and you don’t make enough money, then the bubble bursts and the political system collapses.”
Broockman said that while a bubble will eventually pop, it could take years before it becomes a democracy.
“I think there is a very good chance that we are in a bubble now.
The media’s bubble is so big and so big that it could be very difficult for the political actors to do much about it.”
But it’s a bubble that will likely remain for some time, with a number of factors contributing to the bubble, such as the Trump administration’s failure to fully dismantle Obamacare, and its ongoing effort to expand corporate tax cuts and other tax breaks for the rich.
The press also plays a role in the political bubble.
Journalists are paid a commission on news stories they write and produce.
And journalists are often paid more than non-journalists for the same work.
“In the Trump era, there is almost a symbiotic relationship between the press and the White House, which has been described as the Whitehouse press office,” Broockson said.
“Journalists, like reporters in general, are essentially lobbyists for the president and for the administration.
So when the president is not happy with a piece of reporting, he can simply go to his White House press office, and say, ‘I’m going to cut your story,’ and they’ll cut it.”
Broockson added that even though the media plays a large role in politics, it’s the media’s role in journalism that makes the bubble work.
In fact, he said, there’s a lot to be said for the idea that the media can and should be more politically engaged.
“Part of the problem with our political bubble is that there’s an incredible amount of money going into the bubble that’s not being used,” he said.
This is a developing story.
More information as it becomes available.