Budweisers are an iconic brand in the world, and it seems that every single one of their ads is making people want to buy more of them.
According to research firm Comscore, the number of Budweisers on the US market doubled between 2015 and 2017.
But as much as Budweisees are popular among American consumers, they are not seen in India as much.
This may be because Budweising is viewed as a more conservative, western-style beer, and there is a stigma attached to the word “Bud”.
That is why Budweises are not often used in the advertisements of international advertising companies.
However, Bud’s global advertising team is working to change that.
Their goal is to change the perception that Budweizers are bad, by using it as a brand with a more Indian twist.
The Budweisthe campaign has been running in English in India for the past year and it is currently running in more than 300 Indian cities.
As the campaign is only in English, they plan to launch it in Hindi, Tamil and Telugu later in the year.
“India is one of the most beer-obsessed countries in the globe, so we want to create awareness and promote the brands that are more authentic and authentic brands,” said Rahul Yadav, CEO of Bud.
The campaign is based on a long-standing Budweissha ad campaign in which the ad team went through different scenarios.
The team went to a pub, they went to the office and the cinema.
In the end, they found a common theme.
It all came down to how the consumer interacted with the brand.
“We used the Budweisman technique, where we asked the consumer to look at an image of a Budweizen bottle in a different light, and then we asked them to tell us their favourite beer brand,” said Vijay Goyal, Head of Bud India.
Bud has created a new image of India and its beer-loving consumers.
“In the past, Bud is synonymous with the American brands like Budweisse and Corona, but now Bud is seen as an authentic and Indian brand,” added Rahul.
The brand has also launched an ad campaign called Buds, where people can experience how authentic Budweizens are and can try their own brand.
The company is planning to launch a similar campaign in the US in the next few months.
The ads will run in Hindi and English, and they aim to raise awareness about Budweised India, in a bid to change perceptions.
Bud India has also worked to increase awareness about its brands.
“The marketing team is going to make a lot of effort to reach out to consumers and convince them that they can do the same thing as the BudWeiser and the Bud beer,” said Goyal.
The goal is that every time the ad campaign comes out, the Bud Weiser and Bud beer will appear on billboards in the city and on TV screens.
The marketing team will also work on increasing awareness of other Bud brands in India, like Bud, Pabst Blue Ribbon and Coors Light.
The advertising team also plans to target a particular demographic group: youth.
“They are the ones that drink Budweisen and have the highest average daily alcohol consumption in the country, and the people that are drinking them are in a more rebellious mindset,” said Ramanan Kumar, Head Digital Marketing, Bud India, about the demographic group.
“So, the ad will focus on how the brand can bring a sense of empowerment to these people.
And then also try to reach to their parents too, who are more traditional consumers,” said Kumar.
The ad will also help Bud to grow its presence in India and abroad.
“If we get good results with this campaign, we plan to run more campaigns like it,” said Vinay Kumar, BudIndia’s Head of Marketing.
The Advertising team is also trying to expand its reach.
The global Budweischer and Budweini brands have more than 250 countries worldwide, including more than 100 countries in Asia.
“This campaign is a big step forward for Bud and Bud India,” said Pankaj Kapoor, Chief Marketing Officer of Bud in India.
The new campaign will be broadcast on the company’s YouTube channel.
For more on Bud India’s efforts, check out the latest Bud Weizen post.
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