The future of online advertising is looking bright, according to a new report.
In a report by Digital Content Marketing Association (DCPAA) , digital ad platforms such as Google AdSense and Facebook Ads, as well as online publishers such as Facebook and Twitter, will increasingly play a significant role in the advertising landscape.
In particular, these companies will increasingly use ad technology and data to deliver targeted ads to users, which will in turn drive more sales, more revenue and more profits.
According to the report, Google, Facebook, and Twitter will increasingly rely on a combination of data-driven ad targeting and behavioral targeting in order to increase revenue.
The report also found that digital advertising platforms are now able to deliver an online ad experience with significantly lower costs than traditional digital advertising.DCPAAAA President Matt Brown said: “The internet is now the platform of choice for advertising.
Our report makes it clear that, at some point in the future, digital ad technology will be able to take a place of its former dominance in the ad marketplace, and the platform will be one of the primary drivers of online commerce.”
While Google, Apple, and Amazon have dominated the advertising market for the past few years, the digital ad market is now expanding to include a wide range of digital platforms, from social networks to mobile apps.
The report also highlights how Google Adsense is leading the digital advertising ecosystem.
In addition to its ability to monetize online sales, AdSense is also providing advertisers with a rich range of data on consumers’ shopping habits and behavior.
For example, advertisers can track users’ visits to certain websites and social networks and then tailor their ads accordingly.
Another area of growing interest is the increasing use of artificial intelligence in digital advertising, which enables publishers to offer more targeted advertising campaigns, such as targeting specific groups of users.
The new report also highlighted the growth of the digital content marketplace.
The digital advertising industry is growing exponentially, but it is only growing at the pace of an economy that is already becoming increasingly digital.
According the report’s findings, digital advertising platform revenue has grown from $8.4 billion in 2016 to $21.2 billion in 2020.
That means that digital ad revenue is now up 60 percent since 2000, and digital ad revenues will continue to grow by up to 65 percent by 2020.
Diverging trendsThe report found that there are significant shifts in the way that consumers spend online, and this is reflected in many aspects of how consumers use digital advertising services.
While there are still a number of major trends emerging in the digital market, the report highlighted three trends that are shaping the future of digital advertising:1.
Increasing adoption of mobile advertising by advertisers2.
Increasing acceptance of digital video and digital audio advertising3.
The adoption of social media and the rise of mobile devices.
According DCPAA: “With the growing adoption of digital media and content platforms, the use of digital ad products is shifting from a purely informational to a digital marketing strategy.
The use of video advertising, for example, is on the rise, with ad formats such as video, video mix, and video mix on a mobile platform growing significantly in the past year.
While mobile video ad format growth is on a declining trend, the usage of video ads on mobile devices is growing.”
Digital ad platforms are also seeing increasing demand for targeted ads in mobile.
For example, video advertising is now being used to reach the same consumers across a wide variety of platforms, including social networks, mobile apps, and online media platforms.
“This trend will continue as mobile advertising grows, but with increased focus on mobile audiences and targeted ads, the adoption of video and other digital advertising formats will be driven by the demand for such platforms, which have historically been an essential part of the ad-buying experience,” the report concluded.
“Mobile video ad formats are increasingly being used across the web, including Facebook Ads on Android and iOS, Twitter Ads on Facebook and Instagram, and Google Ads on the iOS and Android platforms.”
In addition, digital ads are being used more often to drive consumer engagement, such that users are spending more time online, which in turn drives revenue.
This increased use of advertising on the web and mobile is also creating new opportunities for publishers to generate revenue.
“The rise in mobile ad revenue, along with the increasing reliance on mobile advertising platforms such with Facebook and Google, will lead to new opportunities to grow revenue for publishers in the near term,” the DCPAAA concluded.
“The growing popularity of social networking sites and online video ads will likely lead to even more advertisers utilizing the medium to reach their audiences.”